This is an example of a reader profile for the NME magazine.
Friday, 25 September 2015
Reader Profile
What is a reader profile?
The term “reader profile” is used in several different senses. It can refer to a profile of an individual that includes self-reported information designed to give people a picture of who that person is, a demographic analysis of site users developed by a company for advertisers who want to know if they will be a good fit for that company, or a profile developed by a content creator with the goal of determining who content is being produced for so that it can be tailored for the audience. In all cases, a reader profile provides information about people engaging with online content, and this information can be used to make that content more relevant to the interests of readers.
Publications that want to attract advertisers must also develop reader profiles. The profile provides an overview of demographic information about their readers including age, interests, background, place of residence, and history of interaction with ads. Some of this information is collected through surveys and studies, while other data can be collected from user profiles. Advertisers can look the profile over to see if the readers of a site are a demographic they are interested in engaging with.
Tuesday, 22 September 2015
Friday, 18 September 2015
Double Page Spread Music Magazine Analysis
I made this powerpoint on emaze to discuss and analyse magazine double page spreads and their typical features. I focused on three magazines and chose one double page spread to pull apart and talk about. I chose different genres of magazines with different audiences to try and see similarities and differences. Despite all being music magazines they all had different audiences. Kerrang focuses on rock music, Q is more varied music and the last magazine is aimed at teenage girls.
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